Whether you want to create a real estate video for your website or hire someone to do it for you, it can help you connect with potential clients. To get started, you can use a video creation platform like PlayPlay. It offers a free 7-day trial. It allows you to create your own videos, upload them to the MLS, and promote them on social media.

You can create a real estate video yourself

Real estate videos can be a powerful way to reach your target audience. If you have a great personality and a sense of style, your video will likely get tons of views. You don’t have to have the latest and greatest video production software. You can shoot your video on your smartphone and make it unique to you.


One of the most important things to remember when making real estate videos is to remember who your audience is. Whether you’re trying to reach millennials on social media or existing clients, make sure you’re creating helpful content for your video. By making your video useful to your audience, you’ll be more likely to win their trust and make repeat business.

You can hire a professional to do it

Real estate videography is an effective marketing tool. While you may be tempted to try to do it yourself, you can hire a professional who knows how to produce high-quality videos. Videography can include interviews with clients, community members, and real estate experts, as well as footage of each room of a property.


When you create your video, be sure to include strategic details to improve its effectiveness. These details will help it be easily shared online and gain more viewers. There are templates for real estate videos available online, such as Animoto, which you can customize to suit your needs.


Also, remember to use a good title that will entice viewers to watch the video. Use the title to highlight important features of the neighborhood or property.

You can upload it to the MLS

Uploading videos to the MLS can increase your exposure and help your listings stand out from the competition. However, there are some guidelines that you need to follow. First, you need to make sure that the video is in the right format for the MLS. In addition, some MLS have strict rules regarding video content. It is not wise to link your video directly to YouTube or Vimeo because you risk being banned or fined for violating these rules.

Uploading videos is an excellent way to demonstrate the unique features of a home. Real estate photos often don’t capture the unique characteristics of a place. A real estate video allows the real estate agent to showcase these features. The video can show off the home’s unique features and the neighborhood’s unique vibe.

You can promote it on social media

Creating a real estate video is a great way to build brand awareness, but it’s important to ensure that the content is optimized for search engine optimization. Use relevant keywords in the title, meta description, and tags. In addition, include a lead capture form or call-to-action link on your video to generate leads on the spot.


Using the latest smartphone or tablet camera to produce customised real estate videos doesn’t have to be difficult. Just make sure that the shot is steady, as shaky footage can be distracting to viewers. Alternatively, invest in a decent tripod for your video, which is cheap and easy to set up. Above all, don’t treat the filming process like a chore.


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